Lead From Within.
Perform at Your Peak.

Unlock the mindset of a high-performing CEO — with emotional resilience, self-awareness, and a business that reflects who you truly are. No burnout. Just clarity, consistency, and calm.

Trusted by World-Class Leaders & Entrepreneurs:

is this you?

Ambitious. Driven.

But the success you've built
doesn’t feel
as good as it looks.

Ambitious. Driven.
But the success you've built doesn’t feel as good as it looks.

Deep down, you know something’s missing — and it’s not another strategy.

Carrying it all alone

You lead with passion, support others, and push your limits. But who’s supporting you? You know this path leads to burnout.

The strategies aren’t enough

You’ve tried it all, hired the experts, done the mindset work. Yet, it still doesn’t feel aligned. The pieces aren’t fitting together.

You chased freedom, but built a 24/7 hustle

You started this for more space, more choice, more life. But somewhere along the way, your business has started to control you.

You’ve outgrown your old self

You know you’re changing, but you keep making decisions from who you were — not who you’re becoming.

the solution

Scale your business with
The Brain-Heart Methodology™

Scale your business with the Brain-Heart Methodology™

Because scaling your business & your leadership starts with scaling you
— your mindset, your energy, and your emotional intelligence.

Success doesn't come from doing more.

It comes from leading differently — from becoming the version of you that your next chapter demands.

That’s where my Brain-Heart Methodology™ comes in.

It’s a science-backed, soul-aligned method that connects your high-performing brain with your intuitive heart — so you stop chasing strategy and start leading with clarity, alignment, and deep inner power.

Master your mindset

Overcome self-doubt, fear, and negative thought patterns that hold you back from achieving greatness.

Lead with emotional intelligence, not adrenaline

Regulate your nervous system, break free from burnout cycles, and reclaim your creative edge.

Make aligned, powerful decisions

No more second-guessing. Make bold, heart-led moves — without overthinking.

Scale from the inside out

Blend 15+ years of business strategy with proven psychology to grow with clarity, confidence, and lasting impact.

Two ways I can help you:

Business & Mindset Accelerator

The fast-track to more freedom, growth & success. Scale smarter, lead stronger, and reclaim your time — for life, not just work.

Executive & Leadership Coaching

Own the room — and your role. Unlock confidence, inspire your team, and step into the powerful leader you’re meant to be.

Don't just take my word for it...

The leaders
Namrata Murlidhar, Global Marketing & Strategy Leader at LinkedIn, shares how Anna’s expertise elevates leadership, branding, and team growth.

“Anna lights up every room she is in! Her guidance and expertise will not only enhance your personal journey but also drive your brand and team to new heights. “

Namrata Murlidhar

Director of Growth Marketing, LinkedIn

Ankit Agrawal, CEO of Ganddee, shares how Bornfrii's coaching transformed both his business and personal life after just one session

“One session in, and I was blown away! I stopped thinking like an employee in my own business and started stepping into my role as the CEO”

Ankit Agrawal

CEO, Ganddee

Barbara Bierca
Barbara Bierca
CEO, BB Premium Property
"With Anna’s support, I’ve learned to set boundaries and handle business relationships with confidence. My self-image has transformed. I now show up empowered and truly believe I can achieve anything I set my mind to."
Kamela Nizio
Kamela Nizio
Content Marketing Manager, GirlBoss
"Working with Anna has been amazing. She listens deeply, cares genuinely, and asks the right questions to spark clarity. Thanks to her, I feel more confident and empowered in my leadership journey."
Morgane Borzee
Morgane Borzee
CEO, Equanima
"Uncovering how my beliefs were shaping business decisions was a turning point in my leadership. Anna’s coaching stands out — she blends sharp business insight with a deep understanding of mindset and personal growth."
Natalia Wolak
Natalia Wolak
CEO, Makai The Label
As a business owner and busy mum of two, I’d hit a wall. Working with Anna was a turning point — her energy and support helped me challenge deep-rooted beliefs and let go of guilt, overwhelm, and self-doubt. The shift I’ve experienced in both my business and personal life has been incredible."
Camila Kavanagh
Camila Kavanagh
Head of Operations, PTSB
"Anna’s coaching has been truly transformational. Her practical insights and leadership expertise have significantly boosted my professional growth and performance. She excels at unlocking growth through self-discovery and mental resilience"
Nicolas Hermundstad
Nicolas Hermundstad
CEO, Costa Capital
"The fresh mindset insights I gained working with Anna elevated my business almost immediately. The strategies we developed together were practical, actionable, and delivered real results from day one. It was a true turning point in how I lead and grow my business."
Sofie Lehrmann
Sofie Lehrmann
Founder, MilkMoo. Fractional CMO.
"Anna is phenomenal in her approach and most importantly, she creates results that can be seen and felt. One of the best investments someone can ever do is in themselves, and Anna gives true value for money. Practical, transformative and highly effective."
Alan Grimsley
Alan Grimsley
Partnership Lead, Sage
"Working with Anna was the best investment I could have made. I transformed my mindset, built real confidence, and significantly strengthened my leadership and communication skills. I now feel fully prepared and excited for my new role."
Kasia Jamborska
Kasia Jamborska
CEO, Stan Alfie
"Working with Anna gave me the clarity, purpose, and confidence to go after my dreams. She created such a supportive space that nothing felt too big or scary. Her guidance completely transformed my mindset and empowered me to take my business to the next level."
Julia Winkler
Julia Winkler
Head of Design, Enigma
"I've gained incredible confidence and clarity, and my negotiation skills have improved more than I ever expected. I now have a clear vision for my goals and a solid path to achieve them. Anna is a true gem. I wouldn’t be where I am today without her guidance."
Alejandro Grande
Alejandro Grande
CEO, Obinex
"Anna helped me uncover the psychological barriers holding me back from achieving my goals as an entrepreneur. Her guidance gave me the clarity and confidence to move forward, and I’m incredibly grateful for her support."
Jennifer De Maria
Jennifer De Maria
CPO Analyst, Abrdn
"After an unexpected redundancy, I felt lost — but Anna helped me find clarity and resilience. Her presence, intuition, and powerful meditations were truly transformational and gave me the confidence to move forward."
Elizabeth George
Elizabeth George
Senior Production Manager, Shopify
"Working with Anna was a game-changer. Her calm, thoughtful guidance helped me gain clarity on my next move, show up more confidently in high-stakes conversations, and lead with greater purpose and impact."
Paulina Drzastwa
Paulina Drzastwa
Founder, Fusion Dance Academy
I felt stuck, constantly overthinking despite having a good life. Anna helped me understand the root of my feelings, make sense of my thoughts, and gain clarity in both life and business. I’m finally moving forward with confidence and discovering who I really am.

Trusted expertise. Accredited and science-backed.

coaching hours completed
0 +
Growth in Confidence
& Mental Resilience
0 %
Boost in Productivity
and Business Growth
0 X
Success in Achieving
Life and Career Goals
0 %

Hi!

I'M ANNA

You're here because

You're ready for more.
And I’m here to help you create it.

You're ready for more. And I’m here to help you create it.

Who am I

I’m a holistic CEO & Leadership Coach, Master-level accredited (EMCC & AC), Founder of Bornfrii, and Creator of the Brain-Heart Methodology™.

What I do

I help visionary leaders scale with soul — blending sharp strategy, deep mindset work, and grounded transformation. Think CEO energy, minus the burnout.

Who it’s for

For founders, leaders, and entrepreneurs ready to grow — in business and in life — without losing themselves along the way.

Why it works

Because it blends science, soul, and 15+ years of real-world experience. This is transformation — grounded in truth, built for impact, and designed to bring you home to yourself.

Who am I

I’m a holistic CEO & Leadership Coach, Master-level accredited (EMCC & AC), Founder of Bornfrii, and Creator of the Brain-Heart Methodology™.

What I do

I help visionary leaders scale with soul — blending sharp strategy, deep mindset work, and grounded transformation. Think CEO energy, minus the burnout.

Who it’s for

For founders, leaders, and entrepreneurs ready to grow — in business and in life — without losing themselves along the way.

Why it works

Because it blends science, soul, and 15+ years of real-world experience. This is transformation — grounded in truth, built for impact, and designed to bring you home to yourself.

Who am I

I’m a holistic CEO & Leadership Coach, Master-level accredited (EMCC & AC), Founder of Bornfrii, and Creator of the Brain-Heart Methodology™.

What I do

I help visionary leaders scale with soul — blending sharp strategy, deep mindset work, and grounded transformation. Think CEO energy, minus the burnout.

Who it’s for

For founders, leaders, and entrepreneurs ready to grow — in business and in life — without losing themselves along the way.

Why it works

Because it blends science, soul, and 15+ years of real-world experience. This is transformation — grounded in truth, built for impact, and designed to bring you home to yourself.

The Lifepreneur newsletter

Mastering Leadership, Business, and Life

Join 2,300+ leaders, entrepreneurs, and high-achievers who call this newsletter “the most practical, actionable, and mind-expanding content in my inbox…”

Anna with the Bornfrii community, sharing insights and inspiration for business owners, leaders, and professionals. Join the newsletter to stay connected.
Anna with the Bornfrii community, sharing insights and inspiration for business owners, leaders, and professionals. Join the newsletter to stay connected.

The Lifepreneur newsletter

Mastering leadership, business, and life.

Join 2,3K+ leaders, entrepreneurs, and high-achievers who call this newsletter “the most practical, actionable, and mind-expanding content in my inbox…

Anna with the Bornfrii community, sharing insights and inspiration for business owners, leaders, and professionals. Join the newsletter to stay connected.

The Lifepreneur newsletter

Mastering leadership, business, and life.

Join 2,300+ leaders, entrepreneurs, and high-achievers who call this newsletter “the most practical, actionable, and mind-expanding content in my inbox…

Ready to take your business, leadership, and personal growth to new heights?