Hi, I'm Anna
Hi, I'm Anna
For over 12 years, I did everything “right” — climbed the corporate ladder, led global marketing teams, and built multi-million-dollar campaigns for brands like Shopify and ESW (powering Nike, L’Oréal, and more). On paper, I had it all. But behind the big titles and success? I felt stuck.
That’s when I realized: real success isn’t about checking boxes. It’s about alignment. So, I took the leap, left corporate behind, and built a business on my own terms — one that fuels my purpose, not just my resume.
And I get it — stepping from corporate security into entrepreneurship or leadership at a higher level is a whole new game. But the clarity and confidence you need? It’s already within you. I’m here to help you own it.
For over 15 years, I did everything “right” — climbed the corporate ladder, led global marketing teams, and built multi-million-dollar campaigns for brands like Shopify and ESW (powering Nike, L’Oréal, and more). On paper, I had it all. But behind the big titles and success? I felt stuck.
That’s when I realized: real success isn’t about checking boxes. It’s about alignment. So, I took the leap, left corporate behind, and built a business on my own terms — one that fuels my purpose, not just my resume.
And I get it — stepping from corporate security into entrepreneurship or leadership at a higher level is a whole new game. But the clarity and confidence you need? It’s already within you. I’m here to help you own it.
the truth they don’t teach you in boardrooms
If corporate taught me one thing, it’s this: strategy alone won’t get you where you want to go — inner alignment will. And that includes your mindset, emotions, and nervous system working together, not against each other.
For years, I believed success was about having the right plan, the perfect execution, the next big move. And on paper, I had it all — leading teams, launching high-impact projects, hitting every milestone. But no matter how much I achieved, something still felt off.
Because here’s the truth they don’t teach you in boardrooms: success isn’t just about what you do. It’s about who you become in the process.
That realization changed everything. I went beyond strategy, diving deep into human behavior, neuroscience, spirituality, and leadership psychology. I became an accredited Master Coach (AC & EMCC), a certified hypnotherapist and Reiki Master, a mindfulness practitioner, and a graduate of Jay Shetty’s Certification School — not just to add credentials, but to create real, lasting change.
That’s how the Brain-Heart Methodology™ was born — a powerful, holistic approach that blends mindset shifts, emotional intelligence, and nervous system regulation, because sustainable change happens when your thoughts, feelings, and body are all on board.
And when you align your inner world with your outer goals, success stops being a grind — it becomes inevitable.
I’ll be super honest with you. I didn’t come from privilege. I worked in coffee shops to pay for my college degrees. Every career move I made involved multiple rounds of interviews, adapting to new countries, learning new languages, and embracing different cultures.
I went from a waitress to a 12-year-long corporate marketing career, and eventually, to entrepreneurship. My journey wasn’t easy or glamorous, but it taught me something invaluable.
It’s shaped who I am today — someone who deeply understands what it means to work hard, embrace the discomfort of growth, and trust that every struggle is just a stepping stone to something better.
Today, I’m living a life that, at one point, seemed like a distant dream — filled with passion, purpose, and over 320 days of sunshine and 170 beaches. And it wasn’t luck. It was the result of making bold decisions and trusting the process, even when the path wasn’t clear.
If I can do it, you can too. I’m living proof that no matter where you start, your dreams are always within reach.
Why Bornfrii?
Freedom has always been the driving force behind everything I do — the freedom to think differently, to go against the grain, and to redefine success on my own terms. That’s why Bornfrii isn’t just a name; it’s a movement I created for you and me!
It’s about remembering who you are before the world told you who you should be. It’s about shedding the limitations you’ve been taught and stepping into your true power.
When you can align your mind, heart, and actions, you don’t just build success — you build a life that truly works for you. A life where you thrive, not just survive.
And that’s what I help my clients do every day — break free from the constraints of the past and create a future that’s completely theirs.
Freedom has always been the driving force behind everything I do — the freedom to think differently, to go against the grain, and to redefine success on my own terms. That’s why Bornfrii isn’t just a name; it’s a movement I created for you and me!
It’s about remembering who you are before the world told you who you should be. It’s about shedding the limitations you’ve been taught and stepping into your true power.
When you can align your mind, heart, and actions, you don’t just build success — you build a life that truly works for you. A life where you thrive, not just survive.
And that’s what I help my clients do every day — break free from the constraints of the past and create a future that’s completely theirs.
Bornfrii is a community of bold entrepreneurs and leaders who refuse to settle, challenge the status quo, and are committed to playing at their highest level.
The truth is, only 1% of people truly tap into their full potential, and just 5% of leaders are deeply self-aware. That’s not because the others aren’t capable — it’s because they haven’t been equipped with the right tools, insights, and strategies to break free from their limits and unlock their success.
That’s where we come in.
Our mission is clear: To empower 1 million leaders by 2030 to think smarter, lead with purpose, and create a ripple effect of change that transforms businesses, lives, and the world.
So, here’s the question: Are you ready to step into your power and join the 1%?
At Bornfrii, I live by ACE — Act, Change, Enjoy. These values guide everything I do, from my coaching approach to how I help clients navigate their own journeys.
Here’s how:
Take courageous, intentional action every day. Don’t wait for the perfect moment — create it. Bold action fuels progress and empowers you to break through barriers.
The power to transform starts with the mind. Cultivate a growth mindset, challenge limiting beliefs, and embrace change. The way you think shapes your reality.
Success isn’t just about the destination — it’s about the journey. Celebrate every step, every challenge, and every moment of growth. Life is an adventure, so make it one that’s fulfilling and exciting. Have fun!
Find out what kind of leader you are, what’s holding you back, and what to do next. Take the quiz now — it's quick, fun, and eye-opening!
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