Executive & Leadership Coaching for High-Performing Leaders

Get the coaching and strategies to overcome imposter syndrome, elevate your leadership, and achieve lasting success — without burnout.

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Executive and Leadership Coaching session with Anna at Bornfrii, featuring a client focused on leadership development and personal growth.

Is this you?

Welcome. You’re in the right place.

Executive and Leadership Coaching session with Anna at Bornfrii, featuring a client focused on leadership development and personal growth.

Is this you?

Welcome. You’re in the right place.

Is this you?

Welcome. You’re in the right place.

Anna coaching two business leaders in a strategy session, all smiling and engaged.

Conscious Leadership starts with knowing Yourself.

You’re no stranger to pressure. The long hours, tough decisions, and relentless demands — it all comes with the territory. But let’s be honest: success shouldn’t feel like survival.

You’ve mastered the grind, but real leadership isn’t about pushing harder — it’s about thinking bigger, leading smarter, and making a lasting impact. It’s about having the influence, control, and clarity you’ve worked so hard to earn — without sacrificing yourself in the process.

With my Brain-Heart Methodology™, I guide leaders like you in breaking through mental barriers, reclaiming your time, and leading with purpose — not burnout.

You’ve built success. Now it’s time to own it — on your terms. More balance. More power. More legacy.

Let’s make it happen!

What you can expect

Accelerate Your Leadership with Confidence

Step into your full leadership potential, advance your career, and make a lasting impact — without sacrificing your well-being.

Lead with Emotional Intelligence

Develop the self-awareness and communication skills to inspire, engage, and empower your team while navigating challenges with confidence.

Achieve Sustainable High Performance

Use science-backed strategies to enhance resilience, prevent burnout, and perform at your best — day after day.

Increase in Leadership Confidence
+ 0 %
Reduction in Stress & Enhanced Mental Well-Being
0 %
Improvement in communication skills
0 %
improvement in productivity & emotional intelligence
0 %

how it works

The Elite Framework for High-Performing Leaders

The Elite Framework for
High-Performing Leaders

Most leaders don’t struggle because they lack skills. They struggle because they’re stuck in survival mode — buried in decisions, reactive to challenges, and leading from exhaustion instead of vision.

That’s why I created The Brain-Heart Methodology™ — a results-driven, holistic approach that blends leadership strategy, emotional intelligence, and personal transformation. Because true leadership isn’t just about managing others — it starts with how you manage yourself.

Developed over 15 years of experience from boardrooms to studying human psychology and high-performance leadership, this exclusive framework helps you lead with clarity, scale with confidence, and break through to your next level — without burnout.

Over 12 weeks, we’ll focus on 3 key areas:

Self-Mastery. influence. execution

Anna coaching a client one-on-one, both engaged and smiling during a strategy session.

Self-Mastery

Lead from within.

Anna working on her laptop, creating strategies for leadership and business growth.

Strategic Influence

Scale leadership, not just operations.

Anna coaching a female leader, collaborating on business growth strategies.

Sustainable Performance

Succeed without burnout.

Need Support for Your Entire Team?

Build a Team of High-Performers You Can Trust.

Great leaders don’t just lead — they elevate those around them. If you’re ready to strengthen your team’s performance, collaboration, and leadership, I’m here to help. With years of experience coaching executives and leading teams at top companies like Shopify, I help:

From leadership workshops to executive coaching, we’ll craft a strategy that drives real results at every level. 

Real Stories. Real Impact.

See what my clients say…

Namrata Murlidhar
Namrata Murlidhar
Global Marketing and Strategy Leader, LinkedIn
"When I think of Anna, the words "tenacious," "resilient," "warm," "creative," and "problem solver" immediately come to mind. She’s an exceptionally rare combination of infectious energy, innovative solutions, and passionate delivery that make her work truly special. Anna's guidance and expertise will not only enhance your personal journey but also drive your brand and team to new heights. She will bring empathy, inspiration, motivation, tears, laughter, and hope along the way..."
Camila Kavanagh
Camila Kavanagh
Head of Operations, PTSB
"Anna’s coaching has been truly transformational. Her practical insights and leadership expertise have significantly boosted my professional growth and performance. She excels at unlocking growth through self-discovery and mental resilience. After each session, I feel more empowered and ready to step up as a leader. I highly recommend Anna to anyone looking to elevate their leadership and reach their full potential. Thank you, Anna, for the profound impact on my career!.."
Kamela Nizio
Kamela Nizio
Content Marketing Manager, GirlBoss
"Working with Anna as my coach has been an amazing experience! She truly listens, shows genuine care, and asks insightful questions that helped me gain clarity in my career and become a better leader. Anna created a comfortable, supportive space for every session, making the process not only valuable but enjoyable. I felt empowered and confident in my leadership journey thanks to her guidance!..."
Elizabeth George
Elizabeth George
Senior Production Manager, Shopify
"Working with Anna was an absolute pleasure. Her patience, understanding, and calming presence made every session feel supportive and motivating. She helped me gain clarity in my career, work through challenges with ease, and grow as a leader. The tools she provided continue to make a lasting impact, and her flexibility made the process seamless. I highly recommend her to anyone looking for real growth and transformation!"
Niamh McCormack
Niamh McCormack
Program Director, Deutsche Bank
"Anna’s coaching has been invaluable in sharpening my leadership, decision-making, and strategic thinking. She helped me gain clarity, enhance my confidence, and navigate challenges with a stronger mindset. A game-changer for any senior leader looking to elevate their impact."
Sheena OhUiginn
Sheena OhUiginn
Senior Product Manager, PartnerHero
"Anna’s coaching helped me find clarity and confidence in a pivotal career transition. I was overwhelmed by balancing work, while stepping into a new leadership role. Through our sessions, I gained perspective on prioritization and learned to navigate uncertainty with a more strategic mindset. Her guidance empowered me to approach challenges with confidence and collaboration. I now feel more in control and ready to grow into this next phase of my career..."
Professional headshot of Anna, leadership coach and business strategist.

HI, I'M ANNA!

I See You. Because I’ve Been You.

I know what it’s like to be in a leadership role, constantly striving for more, hitting big goals, and still feeling like something is missing. You’re great at what you do, yet there are moments when you wonder, Is this really it?

For over 15 years, I worked in fast-paced, high-growth companies like Shopify and ESW (powering Nike, Calvin Klein), and more. I led global teams, built multi-million-dollar strategies, and navigated the pressures of leadership — the responsibility, the expectations, the desire to make an impact while staying true to yourself.

Now, as a Master Certified Coach (AC & EMCC), hypnotherapist, business strategist, and creator of the Brain-Heart Methodology™, I help leaders like you find clarity, confidence, and a deeper sense of fulfillment in your career and leadership. Because success isn’t just about what you achieve — it’s about who you become in the process.

If you’re ready to lead with more purpose, impact, and ease — let’s talk.

Professional headshot of Anna, leadership coach and business strategist.

what’s included

Your Personalized
1:1 Coaching Experience

Weekly 1-1 Coaching Calls

1 hour, results-focused sessions designed to address your leadership challenges, enhance your decision-making, and drive your career and team’s success.

Personalized Leadership & Development Tools

A curated set of tools blending mindset practices, leadership frameworks, and strategies to help you thrive in your role and align your actions with your vision.

Accountability & Support

Consistent check-ins to ensure you stay aligned with your goals, develop stronger emotional intelligence, and drive continuous progress in your career.

Team & Organizational Leadership Strategies

Receive tailored advice and strategies for leading high-performance teams, creating a positive workplace culture, and driving organizational growth.

Your next steps

Book a Free 30min Consultation

Let’s explore your leadership goals and challenges to see how we can work together to unlock your full potential.

Begin Your Evolution

If we’re aligned, you’ll receive an exclusive invitation to join my coaching program and start making meaningful progress toward your leadership and career goals.

FAQ

Your questions, answered

If you’re a leader navigating big decisions, managing teams, or facing a career transition, the answer is yes. Whether you’re aiming for your next promotion, redefining your leadership style, or considering a career shift, this program will help you unlock your full potential.

This isn’t just about leadership strategies — it’s about aligning your mindset with your goals so you can lead with confidence, clarity, and impact. If you’re ready to break through limiting beliefs and step into your next level of leadership, this program is for you

Leadership isn’t just about what you know—it’s about how you show up. Unlike generic leadership seminars or books, this program goes beyond theory and into transformation.

Through deep mindset work, leadership development, and practical strategy, we bridge the gap between knowledge and action. Using coaching, hypnotherapy, and my proprietary Brain-Heart Methodology™, we’ll uncover what’s holding you back and unlock the leader you’re meant to be. This isn’t just about tactics—it’s about becoming the kind of leader who inspires, influences, and drives real change—without burning out.

If your company wants to invest in your growth, that’s fantastic! Many of my clients are sponsored by their organizations because they recognize the value of supporting their leaders. In fact, many companies have personal development budgets, and using them for coaching can be easier than you might think.

I know asking your employer to sponsor your coaching can feel uncomfortable, so I’ve created a sample letter you can send to your manager along with a PDF overview of the program. These resources will help you position coaching as a valuable investment in your leadership growth.

To receive these materials, email [email protected] and I’ll send them over.

We’ll also discuss how your coaching can align with both your personal goals and your company’s objectives, ensuring that the transformation you experience benefits not just you, but also your team and organization.

It’s completely normal to feel a little uncomfortable about requesting dedicated time for coaching calls, especially if you’ve never done it before. However, this is actually the perfect opportunity to practice a key skill you’ll develop in my coaching program: advocating for yourself.

Most leaders find success by approaching their manager with a clear, compelling case. For example: “I’d like to reserve Tuesdays at 3pm EST for professional development between January and April. Here are the expected outcomes in terms of my performance and skills… And of course, I’ll ensure all my work gets done.”

By framing the conversation this way, you show how your growth will directly impact your performance and the organization. Most managers are eager to support their leaders’ development — they understand that investing in you benefits everyone.

You might be surprised at how quickly your manager agrees when you present coaching as an investment in both your personal and professional growth!

 

Absolutely! Many of my clients come to me at a crossroads, ready to navigate a job transition, promotion, or career shift. Together, we’ll explore your strengths, clarify your goals, and create a plan to help you make empowered decisions. Whether you’re stepping into a new leadership role or finding a path that’s more aligned with your purpose, this coaching will guide you through the transition with confidence.

You can expect lasting transformation. We’ll focus on clearing limiting beliefs, building leadership skills, and helping you make decisions with clarity and confidence. Whether it’s navigating team dynamics, handling stress, or shifting your career direction, this program will provide you with the tools and mindset to excel without burning out. The result is a more confident, purposeful leader who feels aligned and empowered at work and in life.

Expect a blend of deep self-reflection, breakthrough moments, and actionable steps. We’ll have honest, candid conversations where I’ll challenge you to think differently, break through barriers, and gain new perspectives. Each session will be personalized to your unique leadership journey, focusing on strategies that work for you and your organization. This is about you stepping into your highest potential as a leader, with guidance tailored to your personal growth and professional goals.

If you’re asking this question, you’re already on the right track. Change is challenging but rewarding, and growth often starts with a willingness to step out of your comfort zone. If you’re unsure, let’s have a conversation. I’ll help you clarify whether this program aligns with where you are and where you want to go, so you can make the best decision for your leadership journey.

This coaching is designed to create lasting transformation, not just quick wins. Through a mix of mindset work, strategic execution, and energy alignment, you’ll develop the clarity, confidence, and resilience needed to lead at your highest level.

We’ll go beyond surface-level skills to shift the core beliefs and habits that shape your leadership, helping you show up with authenticity, impact, and a vision that inspires those around you.

Your growth doesn’t stop when our sessions end. We’ll create a sustainable action plan that you can continue to implement in your leadership journey. Many of my clients continue coaching on a regular or as-needed basis to ensure that they remain on track, tackle new challenges, and stay aligned with their evolving goals. This program equips you with lifelong skills for continued leadership success.

Yes! If your company wants to register a group of leaders, we can structure the coaching experience to support team development, leadership alignment, and collective goal-setting. Group coaching helps create shared learning experiences while allowing leaders to grow in their individual roles. We can customize a package to suit the specific needs of your team or organization.

While single sessions can offer valuable insights, true transformation comes from consistent work. A longer program (30-90 days) is the most effective way to achieve lasting results. However, I do offer strategic deep-dive intensives for leaders who need a focused session to work through specific challenges. Reach out at [email protected] to discuss the best fit for your situation.

Let’s elevate your leadership, career, and confidence so you can achieve the success, fulfillment, and balance you deserve.